Who Gives A Crap
The easiest way to do good for the planet with Who Gives A Crap eco-friendly toilet paper. 50% of our profits donated to clean water and sanitation non-profits. Order online today.
Who Gives A Crap's Purpose - To make a positive environmental and social impact by providing sustainable paper products while donating 50% of profits to improve global access to clean water and sanitation. They've donated over $12 million to date to support these causes.
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- whogivesacrap.org
Brand Story
What is Who Gives A Crap's backstory?
Who Gives A Crap started with toilet paper but expanded their mission to create a range of eco-friendly household paper products. They combine sustainability with social impact by using environmentally responsible materials and donating half their profits to water and sanitation projects worldwide.
Brand Personality
If Who Gives A Crap was a human, what would their first impression be?
A modern, playful, and socially conscious brand selling sustainable toilet paper and paper products
How approachable is Who Gives A Crap?
Very approachable through casual tone and friendly design
What are Who Gives A Crap's key traits?
["Socially conscious", "Transparent", "Fun", "Modern"]
Brand Trust Signals
Is Who Gives A Crap a trustworthy brand? What signals does it send?
social_proof: Customer reviews and ratings, Social media presence, Impact metrics ($12 million donated), Media coverage.
credentials: Eco-friendly certifications, Sustainable materials, Transparent business model, Clear impact reporting.
credibility: Money-back guarantee, Transparent pricing, Clear subscription terms, Educational content.
security: Secure checkout, Privacy policy, GDPR compliance, SSL certification
Cultural Relevance & USP
Is Who Gives A Crap culturally relevant in 2025? What is its USP?
Highly contemporary with sustainable focus.
Aligned with eco-consciousness and social responsibility trends.
Inclusive messaging and universal cause (clean water access)
Unique Selling Proposition
Combines sustainability with significant social impact (50% profit donation), premium quality products, playful brand personality, and subscription model convenience
Emotional Triggers Utilised
What emotional narratives does Who Gives A Crap appeal to in their buyers?
- Environmental impact consciousness
- Social responsibility
- Community belonging
- Convenience and reliability
- Quality assurance with money-back guarantee
Get More Insights
Get more insights about Who Gives A Crap's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
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#4747F7 -
#C5F5C5 -
#FFFFFF -
#000000
Typography
Heading: sans-serif 32-48px
Body: sans-serif 16-18px
Imagery
Product photography
Geometric patterns
Natural materials
Lifestyle shots
About UnaGenie
UnaGenie is a post-purchase AI concierge for e-commerce brands to delight their customers and grow their revenue.
You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.
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Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: support@unagenie.com