Fulton
Fulton insoles bring comfort and arch support to your every step. The cork insoles mold to your unique foot to help mitigate foot pain, back pain, and knee pain.
Fulton's Purpose - To provide affordable, custom-molding arch support solutions that eliminate pain and promote proper body alignment, while maintaining a commitment to sustainability and environmental responsibility
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- walkfulton.com
Brand Story
What is Fulton's backstory?
Fulton was created to offer an affordable alternative to expensive custom orthotics, using natural cork material that molds to each individual's foot. The brand emphasizes both physical wellbeing and environmental consciousness by creating carbon-negative products that provide professional-grade support at a fraction of the cost of traditional solutions.
Brand Personality
If Fulton was a human, what would their first impression be?
A professional, medical-focused custom orthotic insole website that emphasizes comfort and scientific backing
How approachable is Fulton?
High - uses relatable imagery and clear, friendly communication
What are Fulton's key traits?
["Professional", "Trustworthy", "Scientific", "Eco-conscious"]
Brand Trust Signals
Is Fulton a trustworthy brand? What signals does it send?
social_proof: 100,000+ pain-free customers, Featured in major press outlets, Customer testimonials, Expert endorsements.
credentials: Doctor-designed products, Professional endorsements, Medical professional partnerships.
credibility: 90-day comfort guarantee, Carbon negative certification, Natural materials.
security: Secure checkout, Privacy policy, Free shipping over $60
Cultural Relevance & USP
Is Fulton culturally relevant in 2025? What is its USP?
Very current with modern design and sustainable focus.
Addresses both health consciousness and environmental sustainability.
Inclusive imagery and messaging
Unique Selling Proposition
Custom-molding cork technology that provides professional-grade support at 1/10th the price of custom orthotics, combined with sustainability commitment
Emotional Triggers Utilised
What emotional narratives does Fulton appeal to in their buyers?
- Pain relief promise
- Expert endorsement
- Environmental responsibility
- Money-back guarantee
- Custom molding technology
- Affordable alternative to custom orthotics
- Natural materials
Get More Insights
Get more insights about Fulton's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
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#005E4D -
#F7B500 -
#FFFFFF -
#E6EEF3
Typography
Sans-serif (appears to be Helvetica Neue)
Headers: 32px-48px
Body: 16px-18px
Imagery
Product photos
Lifestyle images
Medical illustrations
Environmental graphics
About UnaGenie
Unagenie is a full-stack AI agent OS for modern consumer brands to outcompete the giant incumbents. Start with the best AI agent for competitive brand intelligence, and scale up revenue using the best AI agent for customer review collection & conversion-rate optimization.
Product
Services
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Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: [email protected]