needed.
Prenatal vitamins leave most women depleted, so we redesigned the Prenatal Multi from the ground-up, and paired it with the Omega-3 (DHA and EPA), Collagen Protein, and Pre/Probiotic that mamas need. Take them before, during, and after pregnancy (and while breastfeeding) for optimal prenatal and postpartum nourishment.
needed.'s Purpose - To revolutionize perinatal nutrition by providing comprehensive, high-quality supplements that go beyond the bare minimum standards to support women's health during fertility, pregnancy, and postpartum periods
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- thisisneeded.com
Brand Story
What is needed.'s backstory?
Founded on the insight that 95% of mothers are nutritionally depleted despite taking prenatal vitamins, needed. has redesigned prenatal nutrition from the ground up with expert input from OB-GYNs, nutritionists, and women's health activists
Brand Personality
If needed. was a human, what would their first impression be?
A clean, medical-grade yet nurturing wellness brand focused on women's prenatal and postpartum nutrition
How approachable is needed.?
High - uses warm imagery and accessible language while maintaining professional tone
What are needed.'s key traits?
["Scientific", "Authoritative", "Nurturing", "Premium"]
Brand Trust Signals
Is needed. a trustworthy brand? What signals does it send?
social_proof: 6000+ health expert recommendations, Featured in major publications, Customer testimonials, Expert advisory board.
credentials: Research-backed formulations, Expert-developed products, Clinical testing, Third-party verification.
credibility: Media features, Expert collaborations, Transparent sourcing, Educational content.
security: Secure checkout, Quality guarantees, Subscription flexibility, Privacy protection
Cultural Relevance & USP
Is needed. culturally relevant in 2025? What is its USP?
Very current - addresses modern women's health awareness and concerns.
Aligns with clean beauty, wellness, and science-backed supplement trends.
Inclusive imagery and messaging
Unique Selling Proposition
Comprehensive, expert-formulated prenatal nutrition system backed by research and clinical insights, focusing on optimal rather than minimal nutrient levels
Emotional Triggers Utilised
What emotional narratives does needed. appeal to in their buyers?
- Fear of nutritional inadequacy
- Desire for optimal pregnancy outcomes
- Trust in expert validation
- Sense of community with other mothers

Get More Insights
Get more insights about needed.'s audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
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#006B54
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#FFFFFF
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#F5F5F5
Typography
Sans-serif (Helvetica Neue or similar)
Headers: 32-40px
Body: 16-18px
Imagery
Product photography
Lifestyle imagery
Scientific illustrations
About UnaGenie
Unagenie is a full-stack AI agent OS for modern consumer brands to outcompete the giant incumbents. Start with the best AI agent for competitive brand intelligence, and scale up revenue using the best AI agent for customer review collection & conversion-rate optimization.
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Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: [email protected]