needed. logo

needed.

Prenatal vitamins leave most women depleted, so we redesigned the Prenatal Multi from the ground-up, and paired it with the Omega-3 (DHA and EPA), Collagen Protein, and Pre/Probiotic that mamas need. Take them before, during, and after pregnancy (and while breastfeeding) for optimal prenatal and postpartum nourishment.

needed.'s Purpose - To revolutionize perinatal nutrition by providing comprehensive, high-quality supplements that go beyond the bare minimum standards to support women's health during fertility, pregnancy, and postpartum periods


Brand Story

What is needed.'s backstory?

Founded on the insight that 95% of mothers are nutritionally depleted despite taking prenatal vitamins, needed. has redesigned prenatal nutrition from the ground up with expert input from OB-GYNs, nutritionists, and women's health activists

Brand Personality

If needed. was a human, what would their first impression be?

A clean, medical-grade yet nurturing wellness brand focused on women's prenatal and postpartum nutrition

How approachable is needed.?

High - uses warm imagery and accessible language while maintaining professional tone

What are needed.'s key traits?

["Scientific", "Authoritative", "Nurturing", "Premium"]

Brand Trust Signals

Is needed. a trustworthy brand? What signals does it send?

social_proof: 6000+ health expert recommendations, Featured in major publications, Customer testimonials, Expert advisory board.

credentials: Research-backed formulations, Expert-developed products, Clinical testing, Third-party verification.

credibility: Media features, Expert collaborations, Transparent sourcing, Educational content.

security: Secure checkout, Quality guarantees, Subscription flexibility, Privacy protection

Cultural Relevance & USP

Is needed. culturally relevant in 2025? What is its USP?

Very current - addresses modern women's health awareness and concerns.
Aligns with clean beauty, wellness, and science-backed supplement trends.
Inclusive imagery and messaging


Unique Selling Proposition

Comprehensive, expert-formulated prenatal nutrition system backed by research and clinical insights, focusing on optimal rather than minimal nutrient levels

Emotional Triggers Utilised

What emotional narratives does needed. appeal to in their buyers?

  • Fear of nutritional inadequacy
  • Desire for optimal pregnancy outcomes
  • Trust in expert validation
  • Sense of community with other mothers
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Get More Insights

Get more insights about needed.'s audience, competitors, product catalog and more using Unagenie's brand intelligence agent.

Visual Identity

Colors

  • #006B54
  • #FFFFFF
  • #F5F5F5

Typography

Sans-serif (Helvetica Neue or similar)
Headers: 32-40px
Body: 16-18px

Imagery

Product photography
Lifestyle imagery
Scientific illustrations

needed. homepage screenshot
About UnaGenie

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