Artful Agenda logo

Artful Agenda

Premium digital planning platform with coordinating physical products like covers, sticker packs, apparel, phone cases, and bags

Artful Agenda's Purpose - To help people organize their lives beautifully through digital planning tools and coordinating lifestyle products that inspire creativity and productivity


Brand Story

What is Artful Agenda's backstory?

Artful Agenda evolved from a digital planning platform into a lifestyle brand that combines digital organization with physical products, helping users coordinate their digital and physical worlds in an aesthetically pleasing way

Brand Personality

If Artful Agenda was a human, what would their first impression be?

A feminine, creative and organized lifestyle brand focusing on planners and customizable accessories

How approachable is Artful Agenda?

Very approachable through warm colors and friendly design

What are Artful Agenda's key traits?

["Creative", "Organized", "Sophisticated", "Artistic"]

Brand Trust Signals

Is Artful Agenda a trustworthy brand? What signals does it send?

social_proof: Product imagery and seasonal collections.

credentials: Established digital planning platform.

credibility: Consistent seasonal releases and product quality.

security: Secure checkout through Shopify platform

Cultural Relevance & USP

Is Artful Agenda culturally relevant in 2025? What is its USP?

Very current with modern design aesthetics.
Reflects current trends in digital planning and lifestyle accessories.
Inclusive in design approach with universal appeal


Unique Selling Proposition

Unique integration of digital planning with coordinating physical products, creating a cohesive lifestyle brand experience

Emotional Triggers Utilised

What emotional narratives does Artful Agenda appeal to in their buyers?

  • Desire for organization
  • Aesthetic satisfaction
  • Seasonal refresh motivation
  • Coordination and matching appeal
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Visual Identity

Colors

  • #B4366A
  • #FFFFFF
  • #333333
  • #F5F5F5

Typography

Montserrat: 16px-24px
Script font for artistic elements

Imagery

Product photos
Lifestyle shots
Seasonal decorative elements

Artful Agenda homepage screenshot
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