SALT & STONE logo

SALT & STONE

SALT & STONE is high-performance skincare from the sea, for the active body. Our products are made for movement and leverage ingredients from ocean to mountain.

SALT & STONE's Purpose - To provide high-performance natural skincare products inspired by and formulated with ingredients from the sea and mountains, designed for active lifestyles while maintaining a strong connection to nature


Brand Story

What is SALT & STONE's backstory?

Built on a connection to the natural world, Salt & Stone combines active ingredients from the sea and mountains with skin science and intoxicating fragrances, creating products that both perform and provide a sensorial experience that soothes and restores

Brand Personality

If SALT & STONE was a human, what would their first impression be?

Clean, minimalist, and luxurious aesthetic that emphasizes natural elements and premium personal care

How approachable is SALT & STONE?

High through lifestyle imagery and natural messaging

What are SALT & STONE's key traits?

["Sophisticated", "Natural", "Premium", "Mindful"]

Brand Trust Signals

Is SALT & STONE a trustworthy brand? What signals does it send?

social_proof: 40,000+ five-star reviews.

credentials: Clean beauty certification.

credibility: Featured in major publications.

security: Secure checkout and shipping guarantees

Cultural Relevance & USP

Is SALT & STONE culturally relevant in 2025? What is its USP?

Very current with clean beauty and sustainability trends.
Aligns with natural beauty, wellness, and minimalism movements.
Universal appeal with inclusive imagery and messaging


Unique Selling Proposition

High-performance natural skincare products that combine sea-based ingredients with modern skin science, focused on active lifestyles

Emotional Triggers Utilised

What emotional narratives does SALT & STONE appeal to in their buyers?

  • Connection to nature
  • Active lifestyle aspiration
  • Premium quality assurance
  • Clean beauty consciousness
  • Sensorial experience
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Visual Identity

Colors

  • #F5F5F5
  • #000000
  • #D3D3D3

Typography

Sans-serif: Helvetica Neue or similar, 16-48px

Imagery

Product photography
Lifestyle imagery
Nature-inspired scenes

No screenshot available
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