ReFramed logo

ReFramed

Flat-packed, aluminium bed frames of immaculate quality

ReFramed's Purpose - To simplify the bedroom experience with purposefully designed beds that move with customers through all phases of life


Brand Story

What is ReFramed's backstory?

A brand focused on creating high-quality, sustainable bedroom furniture with emphasis on modular design and flat-pack delivery

Brand Personality

If ReFramed was a human, what would their first impression be?

A minimalist, modern bed frame company focusing on simplicity and functionality

How approachable is ReFramed?

Balanced between premium and approachable through real customer stories

What are ReFramed's key traits?

["minimalist", "sophisticated", "thoughtful", "modern"]

Brand Trust Signals

Is ReFramed a trustworthy brand? What signals does it send?

social_proof: Customer stories in 'In My Room' series.

credentials: High-grade materials, partnerships with premium textile brands (Kvadrat Raf Simons, Sahco).

credibility: Transparent production process, sustainability focus.

security: Secure checkout, clear pricing, shipping information

Cultural Relevance & USP

Is ReFramed culturally relevant in 2025? What is its USP?

Very contemporary with minimalist design aesthetic.
Aligns with modern minimalism and sustainable living trends.
Inclusive imagery and universal design appeal


Unique Selling Proposition

Flat-packed premium aluminum bed frames with modular design, focus on sustainability with recycled materials

Emotional Triggers Utilised

What emotional narratives does ReFramed appeal to in their buyers?

  • Design aesthetics
  • Quality materials
  • Sustainability
  • Ease of assembly
  • Lifestyle upgrade
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Visual Identity

Colors

  • #FFFFFF
  • #000000
  • #F5F5F5
  • #4A4A4A

Typography

Helvetica Neue
Arial
16px-48px

Imagery

clean product shots
lifestyle photography
manufacturing process

No screenshot available
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