Queensmith logo

Queensmith

Award-winning Hatton Garden jewellers, specialising in diamond engagement and wedding rings

Queensmith's Purpose - To provide expert craftsmanship and personalized service in creating bespoke diamond jewelry while making the custom jewelry experience accessible and enjoyable for modern couples


Brand Story

What is Queensmith's backstory?

Founded in 2016 in London's historic Hatton Garden, Queensmith brought contemporary innovation to the traditional jewelry district, growing to become a prominent jeweler known for combining timeless craftsmanship with modern design sensibilities

Brand Personality

If Queensmith was a human, what would their first impression be?

Elegant, luxurious jewelry website focusing on engagement rings and personalized service

How approachable is Queensmith?

Very approachable through expert consultation and personal service emphasis

What are Queensmith's key traits?

["Sophisticated", "Expert", "Trustworthy", "Personal", "Romantic"]

Brand Trust Signals

Is Queensmith a trustworthy brand? What signals does it send?

social_proof: 5.0/5 Trustpilot rating, 1,433+ verified reviews, Social media presence, Customer testimonials.

credentials: Award-winning jewelers, Hatton Garden location, In-house workshop.

credibility: Educational content, Expert team, Transparent process.

security: Lifetime warranty, Free resizing, 40-day returns, Ethical sourcing

Cultural Relevance & USP

Is Queensmith culturally relevant in 2025? What is its USP?

Modern, clean design with traditional luxury elements.
Blend of digital convenience with personal service.
Inclusive imagery and diverse representation


Unique Selling Proposition

• In-house workshop and crafting
• Educational approach to sales
• Modern showroom experience
• Blend of traditional craftsmanship with contemporary design

Emotional Triggers Utilised

What emotional narratives does Queensmith appeal to in their buyers?

  • Expertise and craftsmanship
  • Personalization and uniqueness
  • Trust and transparency
  • Educational approach
  • Modern luxury experience
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Get more insights about Queensmith's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.

Visual Identity

Colors

  • #000000
  • #FFFFFF
  • #C5A572
  • #333333

Typography

Serif: Playfair Display 32px headers
Sans-serif: Helvetica 16px body

Imagery

Lifestyle couple photos
Product photography
Expert consultation images

Queensmith homepage screenshot
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