Queensmith
Award-winning Hatton Garden jewellers, specialising in diamond engagement and wedding rings
Queensmith's Purpose - To provide expert craftsmanship and personalized service in creating bespoke diamond jewelry while making the custom jewelry experience accessible and enjoyable for modern couples
- GB
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- GBP
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- www.queensmith.co.uk
Brand Story
What is Queensmith's backstory?
Founded in 2016 in London's historic Hatton Garden, Queensmith brought contemporary innovation to the traditional jewelry district, growing to become a prominent jeweler known for combining timeless craftsmanship with modern design sensibilities
Brand Personality
If Queensmith was a human, what would their first impression be?
Elegant, luxurious jewelry website focusing on engagement rings and personalized service
How approachable is Queensmith?
Very approachable through expert consultation and personal service emphasis
What are Queensmith's key traits?
["Sophisticated", "Expert", "Trustworthy", "Personal", "Romantic"]
Brand Trust Signals
Is Queensmith a trustworthy brand? What signals does it send?
social_proof: 5.0/5 Trustpilot rating, 1,433+ verified reviews, Social media presence, Customer testimonials.
credentials: Award-winning jewelers, Hatton Garden location, In-house workshop.
credibility: Educational content, Expert team, Transparent process.
security: Lifetime warranty, Free resizing, 40-day returns, Ethical sourcing
Cultural Relevance & USP
Is Queensmith culturally relevant in 2025? What is its USP?
Modern, clean design with traditional luxury elements.
Blend of digital convenience with personal service.
Inclusive imagery and diverse representation
Unique Selling Proposition
• In-house workshop and crafting
• Educational approach to sales
• Modern showroom experience
• Blend of traditional craftsmanship with contemporary design
Emotional Triggers Utilised
What emotional narratives does Queensmith appeal to in their buyers?
- Expertise and craftsmanship
- Personalization and uniqueness
- Trust and transparency
- Educational approach
- Modern luxury experience

Get More Insights
Get more insights about Queensmith's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
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#000000
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#FFFFFF
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#C5A572
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#333333
Typography
Serif: Playfair Display 32px headers
Sans-serif: Helvetica 16px body
Imagery
Lifestyle couple photos
Product photography
Expert consultation images
About UnaGenie
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You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.
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Product
Services
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Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: [email protected]