oVertone
The healthiest way to color your hair! Shop our hydrating semi-permanent Coloring Conditioners made with avocado & coconut oil. 100% vegan + cruelty free.
oVertone's Purpose - To provide healthy, hydrating semi-permanent hair color products that are safe, easy to use, and suitable for all hair types while being vegan and cruelty-free
- US
- /
- USD
- /
- overtone.co
Brand Story
What is oVertone's backstory?
Founded as a female-led company focused on creating gentle, hydrating hair color products that maintain hair health while providing vibrant color results. The brand emphasizes inclusivity across all hair types, textures and starting shades.
Brand Personality
If oVertone was a human, what would their first impression be?
Clean, modern, and professional hair care brand focused on color treatments
How approachable is oVertone?
Very approachable through educational content and personalization options
What are oVertone's key traits?
["Professional", "Expert", "Inclusive", "Modern"]
Brand Trust Signals
Is oVertone a trustworthy brand? What signals does it send?
social_proof: Customer reviews and ratings, Before/after photos, User-generated content, Social media presence.
credentials: Vegan certification, Cruelty-free certification, Natural ingredients.
credibility: Educational content, Expert guides, Detailed product information.
security: Secure checkout, Money-back guarantee, Free returns
Cultural Relevance & USP
Is oVertone culturally relevant in 2025? What is its USP?
Highly contemporary with modern design and messaging.
Aligned with clean beauty, personalization, and natural ingredient trends.
Inclusive representation in imagery and product range
Unique Selling Proposition
Healthy, hydrating semi-permanent hair color with natural ingredients that maintains hair health while providing vibrant results; suitable for all hair types with extensive shade range
Emotional Triggers Utilised
What emotional narratives does oVertone appeal to in their buyers?
- Self-expression and creativity
- Confidence boost
- Fear of missing out on limited editions
- Desire for transformation
- Community belonging
Get More Insights
Get more insights about oVertone's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
-
#FFFFFF -
#000000 -
#8B4513 -
#E5E5E5
Typography
Sans-serif (likely Helvetica Neue), 14-48px
Imagery
Product photography
Lifestyle shots
Educational diagrams
Color swatches
About UnaGenie
UnaGenie is a post-purchase AI concierge for e-commerce brands to delight their customers and grow their revenue.
You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.
With success based pricing, start small and scale up as you grow.
Request Early Access
Product
Services
Free Tools for D2C Consumer Brands
Art & Science - The Unagenie Magazine
- [Part 2 – The Product] The ultimate 2025 apparel brand launch guide for D2C founders
- [Part 1 – The Market] The ultimate 2025 apparel brand launch guide for D2C founders
- How to Never Get Caught with Your Pants Down: A Fun Guide to Competitive Brand Intelligence
- Brand Intelligence – Your Secret Weapon for D2C Growth in 2025
Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: [email protected]