Kylie Cosmetics logo

Kylie Cosmetics

Featuring cruelty-free, vegan, paraben-free, sulfate-free and dermatologist-tested makeup, skincare and baby products, made with clean ingredients.

Kylie Cosmetics's Purpose - To provide high-quality, clean beauty products that are cruelty-free, vegan and dermatologist-tested while making luxury beauty accessible to a younger demographic through Kylie Jenner's influence.


Brand Story

What is Kylie Cosmetics's backstory?

Founded by Kylie Jenner, the brand started with lip kits and has evolved into a global beauty empire spanning makeup, skincare, fragrance and baby products. The brand leverages Kylie's personal style and beauty expertise to create trendsetting products.

Brand Personality

If Kylie Cosmetics was a human, what would their first impression be?

A minimalist, luxury beauty brand website with a soft, feminine aesthetic

How approachable is Kylie Cosmetics?

Aspirational yet accessible through clean design

What are Kylie Cosmetics's key traits?

["sophisticated", "refined", "elegant", "minimalist"]

Brand Trust Signals

Is Kylie Cosmetics a trustworthy brand? What signals does it send?

social_proof: Customer reviews, Social media following, Celebrity endorsements, User generated content.

credentials: Cruelty-free certification, Dermatologist tested, Clean ingredients.

credibility: Celebrity founder, Press coverage, Awards, Brand partnerships.

security: Secure checkout, SSL encryption, Privacy policy, Cookie consent

Cultural Relevance & USP

Is Kylie Cosmetics culturally relevant in 2025? What is its USP?

Very contemporary with minimalist design trends.
Aligns with current minimal luxury beauty trends.
Universal appeal with neutral, inclusive aesthetic


Unique Selling Proposition

Celebrity founder authenticity, clean beauty credentials, luxury quality at accessible price points, strong social media presence

Emotional Triggers Utilised

What emotional narratives does Kylie Cosmetics appeal to in their buyers?

  • FOMO on limited editions
  • Desire to emulate Kylie's style
  • Clean beauty consciousness
  • Social media validation
  • Luxury experience at accessible price
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Get More Insights

Get more insights about Kylie Cosmetics's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.

Visual Identity

Colors

  • #FFE4E1
  • #FFFFFF
  • #000000
  • #F5F5F5

Typography

Sans-serif, 14-16px body text
24-32px headlines

Imagery

Product-focused
Artistic still life
Editorial beauty shots

Kylie Cosmetics homepage screenshot
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