Kylie Cosmetics
Featuring cruelty-free, vegan, paraben-free, sulfate-free and dermatologist-tested makeup, skincare and baby products, made with clean ingredients.
Kylie Cosmetics's Purpose - To provide high-quality, clean beauty products that are cruelty-free, vegan and dermatologist-tested while making luxury beauty accessible to a younger demographic through Kylie Jenner's influence.
- US
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- USD
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- www.kyliecosmetics.com
Brand Story
What is Kylie Cosmetics's backstory?
Founded by Kylie Jenner, the brand started with lip kits and has evolved into a global beauty empire spanning makeup, skincare, fragrance and baby products. The brand leverages Kylie's personal style and beauty expertise to create trendsetting products.
Brand Personality
If Kylie Cosmetics was a human, what would their first impression be?
A minimalist, luxury beauty brand website with a soft, feminine aesthetic
How approachable is Kylie Cosmetics?
Aspirational yet accessible through clean design
What are Kylie Cosmetics's key traits?
["sophisticated", "refined", "elegant", "minimalist"]
Brand Trust Signals
Is Kylie Cosmetics a trustworthy brand? What signals does it send?
social_proof: Customer reviews, Social media following, Celebrity endorsements, User generated content.
credentials: Cruelty-free certification, Dermatologist tested, Clean ingredients.
credibility: Celebrity founder, Press coverage, Awards, Brand partnerships.
security: Secure checkout, SSL encryption, Privacy policy, Cookie consent
Cultural Relevance & USP
Is Kylie Cosmetics culturally relevant in 2025? What is its USP?
Very contemporary with minimalist design trends.
Aligns with current minimal luxury beauty trends.
Universal appeal with neutral, inclusive aesthetic
Unique Selling Proposition
Celebrity founder authenticity, clean beauty credentials, luxury quality at accessible price points, strong social media presence
Emotional Triggers Utilised
What emotional narratives does Kylie Cosmetics appeal to in their buyers?
- FOMO on limited editions
- Desire to emulate Kylie's style
- Clean beauty consciousness
- Social media validation
- Luxury experience at accessible price

Get More Insights
Get more insights about Kylie Cosmetics's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
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#FFE4E1
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#FFFFFF
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#000000
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#F5F5F5
Typography
Sans-serif, 14-16px body text
24-32px headlines
Imagery
Product-focused
Artistic still life
Editorial beauty shots
About UnaGenie
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You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.
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Product
Services
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Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: [email protected]