August logo

August

Gender-inclusive, sustainable, ultra-comfy period care products made with organic cotton and eco-friendly materials

August's Purpose - To provide sustainable, inclusive, and comfortable period care products while breaking stigmas around menstruation and making period care accessible to all


Brand Story

What is August's backstory?

August was created to revolutionize period care by offering organic, sustainable products that are better for both people and the planet. The brand focuses on transparency in manufacturing, gender inclusivity, and giving back to communities in need through period care donations.

Brand Personality

If August was a human, what would their first impression be?

A modern, inclusive, and approachable menstrual care brand with a playful and empowering aesthetic

How approachable is August?

Very approachable with conversational tone and relatable imagery

What are August's key traits?

["Inclusive", "Modern", "Friendly", "Educational", "Empowering"]

Brand Trust Signals

Is August a trustworthy brand? What signals does it send?

social_proof: Customer reviews and ratings, Social media testimonials, User-generated content, Judge.me verified reviews.

credentials: FDA approved, 100% organic cotton certification, BPI-certified compostable materials.

credibility: Transparent supply chain, Detailed product information, Educational content, Social impact initiatives.

security: Secure checkout, Privacy policy, Subscription management, Satisfaction guarantee

Cultural Relevance & USP

Is August culturally relevant in 2025? What is its USP?

Highly contemporary with modern design and inclusive messaging.
Aligns with sustainability, inclusivity, and direct-to-consumer trends.
Strong focus on inclusivity and gender-neutral language


Unique Selling Proposition

• Gender-inclusive branding and messaging
• Customizable subscription model
• Sustainable packaging with BPI-certified compostable wrappers
• Social impact through period care donations
• Transparency in supply chain and materials

Emotional Triggers Utilised

What emotional narratives does August appeal to in their buyers?

  • Environmental consciousness
  • Health and wellness concerns
  • Social impact
  • Convenience and reliability
  • Trust in product quality
  • Community belonging
  • Empowerment
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Get More Insights

Get more insights about August's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.

Visual Identity

Colors

  • #FF0000
  • #FFFFFF
  • #87CEEB
  • #FFC0CB

Typography

Sans-serif (likely Helvetica Neue)
Headers: 32px-48px
Body: 16px-18px

Imagery

Product photography
Lifestyle images
Illustrated elements
Cloud motifs

August homepage screenshot
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