gorjana logo

gorjana

Looking for 14k gold necklaces, hoop earrings, stacking rings & more? Shop thoughtfully designed jewelry made to mix, style, and layer.

gorjana's Purpose - To create accessible, high-quality jewelry that empowers women to express their personal style through thoughtfully designed pieces that can be mixed, styled and layered.


Brand Story

What is gorjana's backstory?

Founded in Laguna Beach, gorjana has grown from a small jewelry brand to a national presence with 80+ retail locations while maintaining its coastal California aesthetic and commitment to craftsmanship. The brand bridges the gap between fine and fashion jewelry by offering both 14k solid gold pieces and gold plated options.

Brand Personality

If gorjana was a human, what would their first impression be?

Clean, sophisticated, and modern jewelry brand website with an emphasis on elegance and personal expression

How approachable is gorjana?

High - welcoming store imagery and friendly lifestyle photos

What are gorjana's key traits?

["sophisticated", "modern", "confident", "approachable"]

Brand Trust Signals

Is gorjana a trustworthy brand? What signals does it send?

social_proof: Customer reviews, Social media presence, Press features, Influencer partnerships.

credentials: 80+ retail locations, Free shipping & returns, 30-day return policy, Quality guarantees.

credibility: Detailed product descriptions, Transparent pricing, Clear shipping policies, Expert styling advice.

security: Secure checkout, Privacy policy, SSL certification, Payment protection

Cultural Relevance & USP

Is gorjana culturally relevant in 2025? What is its USP?

Very current with modern jewelry trends.
Reflects minimalist and layered jewelry trends.
Inclusive and welcoming aesthetic


Unique Selling Proposition

• Omnichannel presence with 80+ retail locations
• Mix of fine and fashion jewelry offerings
• California-inspired aesthetic
• In-store styling services
• Complimentary gift wrapping

Emotional Triggers Utilised

What emotional narratives does gorjana appeal to in their buyers?

  • Quality craftsmanship
  • Personal style expression
  • Versatility in styling
  • Special occasion significance
  • Self-reward
  • Gift-giving experience
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Get More Insights

Get more insights about gorjana's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.

Visual Identity

Colors

  • #F5F0EA
  • #000000
  • #C5A572

Typography

Bodoni 72, 64px headers
Helvetica Neue, 16px body

Imagery

lifestyle photos
product flat lays
architectural store shots

gorjana homepage screenshot
About UnaGenie

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You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.

With success based pricing, start small and scale up as you grow.

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