Glossier
Shop The New Beauty Essentials Exclusively At Glossier.com. Good Routines Start Here. Get the Makeup And Skincare Products Inspired By Real People And Their Routines.
Glossier's Purpose - To create essential beauty products inspired by real people and their routines, putting skincare first and makeup second while making beauty feel accessible and personal
- US
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- USD
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- www.glossier.com
Brand Story
What is Glossier's backstory?
Founded on the belief that beauty should be easy, fun and personal. Glossier creates simple, essential products that enhance natural beauty rather than cover it up, developing products based on customer feedback and real people's needs.
Brand Personality
If Glossier was a human, what would their first impression be?
Glossier presents a clean, minimalist, and modern beauty brand aesthetic with strong emphasis on natural beauty and simplicity
How approachable is Glossier?
Very approachable through intimate imagery and simple design
What are Glossier's key traits?
["Modern", "Confident", "Minimalist", "Authentic"]
Brand Trust Signals
Is Glossier a trustworthy brand? What signals does it send?
social_proof: Customer reviews via Yotpo, User-generated content, Social media presence, Press mentions.
credentials: Clean beauty standards, Cruelty-free products, Quality ingredients.
credibility: Transparent pricing, Clear product information, Detailed ingredient lists.
security: Secure checkout, Privacy policy, Cookie consent management, SSL encryption
Cultural Relevance & USP
Is Glossier culturally relevant in 2025? What is its USP?
Highly contemporary with minimalist design and clean beauty focus.
Aligns with clean beauty movement and minimalist skincare trends.
Appears inclusive in approach and messaging
Unique Selling Proposition
Minimalist, essential beauty products focused on enhancing natural features with a 'skin first, makeup second' philosophy and strong community engagement
Emotional Triggers Utilised
What emotional narratives does Glossier appeal to in their buyers?
- Enhancing natural beauty
- Belonging to a community
- Self-care and wellness
- Simplicity and ease
- Quality and trust
Get More Insights
Get more insights about Glossier's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
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#FFFFFF -
#000000 -
#FF0000
Typography
Sans-serif (likely Apercu)
18-48px range
Imagery
High-contrast product shots
Natural elements
Editorial style photography
About UnaGenie
UnaGenie is a post-purchase AI concierge for e-commerce brands to delight their customers and grow their revenue.
You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.
With success based pricing, start small and scale up as you grow.
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Product
Services
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- Brand Intelligence – Your Secret Weapon for D2C Growth in 2025
Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: [email protected]