NOODIE logo

NOODIE

A new kind of instant ramen that's guilt free & delicious. High Protein, Low Sodium Options, Instant Nutrition. Packed with kale, bok choy and broccoli. From the first taste to the last bite, NOODIE is well balanced nourishment with explosions of flavor. Zero MSG and lots of OMG.

NOODIE's Purpose - To revolutionize instant ramen by creating a healthy, nutritious alternative without compromising on taste or convenience. NOODIE aims to solve the problem of unhealthy instant meals by offering a high-protein, low-sodium option packed with real vegetables.


Brand Story

What is NOODIE's backstory?

NOODIE is a female-founded company that recognized the need for healthier instant meal options. The brand has reimagined traditional instant ramen by removing artificial ingredients and fried noodles, replacing them with nutrient-rich ingredients and innovative technology to create a guilt-free version of a beloved comfort food.

Brand Personality

If NOODIE was a human, what would their first impression be?

Modern, fresh, and health-conscious instant noodle brand with strong visual appeal

How approachable is NOODIE?

High - relatable lifestyle imagery and presentation

What are NOODIE's key traits?

["Modern", "Health-conscious", "Premium", "Innovative"]

Brand Trust Signals

Is NOODIE a trustworthy brand? What signals does it send?

social_proof: Customer testimonials, Press coverage (Forbes, Eater, Food Beast), Social media presence, User-generated content.

credentials: Female-founded company, Featured in major media outlets, Health-focused certifications.

credibility: Transparent ingredient list, Clear nutritional benefits, Professional website design, Detailed product information.

security: Secure checkout, Privacy policy, Terms of service, Refund policy

Cultural Relevance & USP

Is NOODIE culturally relevant in 2025? What is its USP?

Very current with modern health trends.
Aligns with health-conscious food movement and busy lifestyle solutions.
Universal appeal with modern Asian fusion elements


Unique Selling Proposition

• High protein content (up to 16g)
• 75% less sodium than traditional instant ramen
• Real vegetables (kale, broccoli, bok choy)
• Non-fried noodles
• Convenient packaging designed for easy preparation

Emotional Triggers Utilised

What emotional narratives does NOODIE appeal to in their buyers?

  • Health consciousness
  • Convenience
  • Nostalgia
  • Social proof through testimonials
  • FOMO (Fear of Missing Out)
  • Trust through press coverage
  • Guilt-free indulgence
unagenie logo

Get More Insights

Get more insights about NOODIE's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.

Visual Identity

Colors

  • #00FF00
  • #FFFFFF
  • #000000

Typography

Sans-serif, 16-24px for body
Sans-serif bold, 32-48px for headers

Imagery

Product photography
Lifestyle shots
Artistic food styling

No screenshot available
About UnaGenie

UnaGenie is a post-purchase AI concierge for e-commerce brands to delight their customers and grow their revenue.

You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.

With success based pricing, start small and scale up as you grow.

Request Early Access