Dirty Labs
Science-based cleaning in under 2 teaspoons per load. Safe for your family & easy on the environment. Biobased, nontoxic, and biodegradable laundry detergent.
Dirty Labs's Purpose - To revolutionize cleaning products by creating effective, enzyme-driven formulas that are safe for people and the environment while delivering conventional-level or better cleaning performance without harsh chemicals.
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- dirtylabs.com
Brand Story
What is Dirty Labs's backstory?
Dirty Labs was created by a team of chemists, biologists, and environmentalists who developed Phytolase®, an enzyme-driven cleaning technology that achieves exceptional cleaning power without relying on harmful chemicals. The brand aims to solve the irony of conventional cleaners polluting the environment while cleaning.
Brand Personality
If Dirty Labs was a human, what would their first impression be?
Clean, minimalist, eco-conscious home care brand with a focus on sustainability and premium aesthetics
How approachable is Dirty Labs?
Warm and welcoming while maintaining premium positioning
What are Dirty Labs's key traits?
["Sophisticated", "Environmentally conscious", "Premium", "Trustworthy"]
Brand Trust Signals
Is Dirty Labs a trustworthy brand? What signals does it send?
social_proof: Customer reviews and ratings, User testimonials, Press coverage, Social media presence.
credentials: EPA Safer Choice certified, USDA Biobased certified, EWG Verified, National Eczema Association recognition.
credibility: Scientific team background, Proprietary technology, Transparent ingredients, Educational content.
security: Money-back guarantee, Secure checkout, Free returns, Privacy protection
Cultural Relevance & USP
Is Dirty Labs culturally relevant in 2025? What is its USP?
Very current with sustainable living trends.
Aligns with eco-conscious consumerism and premium home care.
Inclusive and environmentally aware
Unique Selling Proposition
Proprietary Phytolase® enzyme technology that delivers superior cleaning power while being environmentally friendly and non-toxic, backed by scientific credentials and certifications
Emotional Triggers Utilised
What emotional narratives does Dirty Labs appeal to in their buyers?
- Environmental responsibility
- Scientific credibility
- Health consciousness
- Trust through certifications
- Social proof through reviews
- Money-back guarantee
Get More Insights
Get more insights about Dirty Labs's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
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#FFFFFF -
#000000 -
#F5F5F5 -
#E6E6E6
Typography
Primary: Helvetica Neue or similar sans-serif, 16-48px
Imagery
Lifestyle photography
Product photography
Natural lighting
Minimal styling
About UnaGenie
UnaGenie is a post-purchase AI concierge for e-commerce brands to delight their customers and grow their revenue.
You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.
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Product
Services
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Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: support@unagenie.com