Crocs
Shop the Crocs site, find your favorite deals, & get Free Shipping on qualifying orders. Sign up for Crocs Club & get 20% off.
Crocs's Purpose - To provide comfortable, casual, and versatile footwear that allows people to express themselves through fun, colorful designs and customization. The brand aims to make comfort accessible and enjoyable for everyone while maintaining a playful and inclusive brand identity.
- US
- /
- USD
- /
- www.crocs.com
Brand Story
What is Crocs's backstory?
Founded in 2002, Crocs revolutionized casual footwear with its unique foam resin material (Croslite) and distinctive clog design. Initially created as a boating shoe, it evolved into a global comfort footwear phenomenon known for its versatility, comfort, and ability to be personalized with Jibbitz charms. The brand has successfully transformed from a utility footwear maker to a cultural icon through collaborations, limited editions, and engagement with pop culture.
Brand Personality
If Crocs was a human, what would their first impression be?
The Crocs homepage is vibrant, playful, and highly commercial with a clear focus on product variety and personalization
How approachable is Crocs?
Very approachable with casual, friendly tone
What are Crocs's key traits?
["Playful", "Bold", "Inclusive", "Creative", "Fun-loving"]
Brand Trust Signals
Is Crocs a trustworthy brand? What signals does it send?
social_proof: Customer reviews and ratings, Social media presence, Celebrity collaborations, User-generated content.
credentials: Official brand partnerships, Healthcare worker endorsements, Professional associations.
credibility: Free shipping and returns, Crocs Club membership benefits, Product guarantees.
security: Secure payment methods, Privacy policy, Data protection compliance
Cultural Relevance & USP
Is Crocs culturally relevant in 2025? What is its USP?
Highly contemporary with modern design and trends.
Strong pop culture integration through collaborations.
Inclusive messaging and diverse representation
Unique Selling Proposition
• Proprietary Croslite comfort technology
• Extensive customization options through Jibbitz
• Strong pop culture collaborations
• Multi-occasion versatility
• Inclusive sizing and styles
Emotional Triggers Utilised
What emotional narratives does Crocs appeal to in their buyers?
- Self-expression through customization
- Comfort and ease
- FOMO on limited editions
- Social belonging through trending styles
- Nostalgia through character collaborations
Get More Insights
Get more insights about Crocs's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
-
#FF0099 -
#FFD700 -
#FFFFFF -
#000000
Typography
Helvetica Neue
16px-24px
Imagery
Product photography
Lifestyle shots
Collaboration graphics
Customization examples
About UnaGenie
UnaGenie is a post-purchase AI concierge for e-commerce brands to delight their customers and grow their revenue.
You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.
With success based pricing, start small and scale up as you grow.
Request Early Access
Product
Services
Free Tools for D2C Consumer Brands
Art & Science - The Unagenie Magazine
- [Part 2 – The Product] The ultimate 2025 apparel brand launch guide for D2C founders
- [Part 1 – The Market] The ultimate 2025 apparel brand launch guide for D2C founders
- How to Never Get Caught with Your Pants Down: A Fun Guide to Competitive Brand Intelligence
- Brand Intelligence – Your Secret Weapon for D2C Growth in 2025
Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: [email protected]