Vuori
Vuori provides a new perspective for athletic and performance clothing. Shop our men's and women's apparel that is Built to move in. Styled for life.™
Vuori's Purpose - To elevate athletic apparel with a fresh perspective, combining performance functionality with lifestyle-oriented design and sustainable practices. Vuori aims to inspire customers to live healthy, balanced lives through high-quality athletic wear that transitions seamlessly between active pursuits and daily life.
- US
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- USD
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- vuoriclothing.com
Brand Story
What is Vuori's backstory?
Vuori was founded with a vision to create a new perspective on performance apparel, blending the principles of premium athletic wear with a West Coast aesthetic and sustainable mindset. The brand emphasizes the integration of fitness, creative expression, and environmental consciousness, reflecting the active coastal California lifestyle that inspired its creation.
Brand Personality
If Vuori was a human, what would their first impression be?
A modern, minimalist athletic wear website that emphasizes lifestyle and performance through clean design and aspirational imagery
How approachable is Vuori?
High - through relatable lifestyle imagery and authentic moments
What are Vuori's key traits?
["Active", "Premium", "Sustainable", "Adventure-oriented"]
Brand Trust Signals
Is Vuori a trustworthy brand? What signals does it send?
social_proof: Customer reviews, Social media presence, Influencer partnerships, User-generated content.
credentials: Sustainable practices, Quality guarantees, Premium materials, Expert craftsmanship.
credibility: Press features, Brand partnerships, Expert endorsements, Industry recognition.
security: Secure checkout, Privacy protection, Return policy, Customer support
Cultural Relevance & USP
Is Vuori culturally relevant in 2025? What is its USP?
Very current with modern design and sustainability focus.
Aligns with athleisure, sustainability, and wellness trends.
Inclusive imagery and diverse representation
Unique Selling Proposition
Premium quality athletic wear with lifestyle versatility, sustainable practices, and California-inspired design aesthetic
Emotional Triggers Utilised
What emotional narratives does Vuori appeal to in their buyers?
- Quality and premium positioning
- Lifestyle aspiration
- Sustainability consciousness
- Performance confidence
- Social status
Get More Insights
Get more insights about Vuori's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.
Visual Identity
Colors
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#FFFFFF -
#000000 -
#F5F5F5 -
#333333
Typography
Helvetica Neue or similar sans-serif, 16px-48px
Imagery
Lifestyle photography
Product shots on white
Action sports imagery
About UnaGenie
UnaGenie is a post-purchase AI concierge for e-commerce brands to delight their customers and grow their revenue.
You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.
With success based pricing, start small and scale up as you grow.
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Product
Services
Free Tools for D2C Consumer Brands
Art & Science - The Unagenie Magazine
- [Part 2 – The Product] The ultimate 2025 apparel brand launch guide for D2C founders
- [Part 1 – The Market] The ultimate 2025 apparel brand launch guide for D2C founders
- How to Never Get Caught with Your Pants Down: A Fun Guide to Competitive Brand Intelligence
- Brand Intelligence – Your Secret Weapon for D2C Growth in 2025
Company
Contact
Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: [email protected]