Flakes

The best-smelling and most effective anti-dandruff shampoo and conditioner for men

Flakes's Purpose - To provide men with an effective, premium anti-dandruff solution that they can be proud to display in their shower while maintaining healthy hair and scalp

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www.byeflakes.com

Brand Story

What is Flakes's backstory?

Flakes started as a personal problem that evolved into a dermatologist-tested solution. The brand aims to modernize anti-dandruff treatment by moving away from outdated 2-in-1 products to specialized, effective formulations

Brand Personality

If Flakes was a human, what would their first impression be?

A confident, modern, and scientifically-backed approach to dandruff treatment with a touch of humor

How approachable is Flakes?

High - uses conversational tone and relatable problem-solving approach

What are Flakes's key traits?

["confident", "honest", "scientific", "approachable"]

Brand Trust Signals

Is Flakes a trustworthy brand? What signals does it send?

social_proof: Over 50,000 satisfied scalps, 557 product reviews, Customer testimonials with photos.

credentials: Dermatologist designed and tested, 2% Pyrithione Zinc.

credibility: Scientific backing, Premium ingredients, Natural fragrance.

security: 30-day risk-free trial, Free shipping, Subscription flexibility

Cultural Relevance & USP

Is Flakes culturally relevant in 2025? What is its USP?

Very current with modern design and approach.
Aligns with clean beauty and transparency trends.
Inclusive in representation and messaging

Unique Selling Proposition

• 2x more active ingredient than competitors
• Premium natural fragrance
• Dermatologist-designed formula
• No sulfates or harsh ingredients
• Separate shampoo and conditioner designed to work together

Emotional Triggers Utilised

What emotional narratives does Flakes appeal to in their buyers?

Pride in premium products
Relief from dandruff embarrassment
Confidence in appearance
Trust in scientific backing

Get More Insights

Get more insights about Flakes's audience, competitors, product catalog and more using Unagenie's brand intelligence agent.

Visual Identity

Colors

#0D1D35
#1CD5C1
#FF4F38

Typography

Helvetica Neue, 16-48px
Sans-serif body text

Imagery

product photography
lifestyle shots
educational diagrams
comparison charts

About UnaGenie

UnaGenie is a post-purchase AI concierge for e-commerce brands to delight their customers and grow their revenue.

You bring the strategy, ingenuity, and creative use cases. Unagenie AI concierge executes 24x7 flawlessly.

With success based pricing, start small and scale up as you grow.

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Product

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Company

Contact

Ninnti Tech Pvt Ltd
Banjara Hills Road No 10
Hyderabad, Telangana, India
Pincode: 500034
CIN: U72900TG2022PTC165733
Phone: +91 9573636190
Email Support Hours: 24x7x365
Email: support@unagenie.com